Bus Departs for Community Service Project
Community Service Project
Brews and Bingo!
Exhibit Hall Set-up
FierceWireless Executive Breakfast Opens
FierceWireless Executive Breakfast
Expo Seminar 1
Expo Seminar 2
Expo Seminar 3
Expo Seminar 4
Expo Seminar 5
Expo Seminar 6
Expo Seminar 7
Expo Seminar 8
Expo Seminar 9
Associate Member Committee Meeting
Doug Busk, Group Director, Digital Communications & Social Media Corporate Communications, The Coca-Cola Company
Exhibit Hall Open
CCA After Hours Party
Steven K. Berry, President & CEO, CCA
Keynote Speakers & Award Presentations
George Reed, SVP of Solutions and Marketing, Huawei Technologies USA Inc.
This session will discuss innovative ways to capture additional revenue without incremental infrastructure investment. Leverage your existing infrastructure through new service plans and intelligent service charging, such as bundled rate plans and subscriber interaction. Learn ways to improve customer experience and minimize churn.
Carriers continue to face coverage and capacity challenges, and a number of hosted solutions are available to help solve these issues. Explore how options like Wi-Fi offload, hosted small cells and other solutions can help you remain competitive and help address challenges you currently face or may encounter in the future.
Current trends have changed how wireless marketers view their world. Top-selling soft drink company Coca-Cola, based in Atlanta, will share how it addresses and even creates some of these trends. Geo Advertising will help translate how wireless carriers can use the latest trends to target niche markets, Hispanic markets, competitive areas and more.
The Energy and Commerce Committee of the U.S. House of Representatives began collecting information last year in advance of its plans to revamp the Communications Act. Now that a new Congress has been elected and is back to work, come and hear stakeholders’ plans and concerns as policymakers move forward with the #CommActUpdate.
Exhibit Hall Open – Lunch is Served
This session will “cover” the necessary steps for a CDMA carrier to transition to LTE. Join industry experts to discuss SIM card management, joining GSMA, roaming options as they evolve to LTE and more. Speakers will address these underlying components from all areas of the transition.
LTE Advanced is not just around the corner; it is here! This major enhancement to existing LTE technologies should have carriers thinking about these technologies to address the exponential growth in data usage. Come to this session to understand how key components of LTE Advanced, such as Advanced MIMO and carrier aggregation, will influence your future network requirements.
Consumers already are able to connect their mobile devices to their cars, control the temperature of their homes with smart home systems, and keep track of their health and fitness habits with wearables – and these are only the beginning. The capabilities of the device are rapidly expanding to include innumerous connections to your car, home and self. Join this session to learn about the connected living ecosystem that is dominating today’s technology trends and get a glimpse of what is to come in the future.
Carriers must provide robust nationwide connectivity to their consumers to stay in the game, and rural and regional carriers must have sound partnerships to achieve this critical goal. Since the FCC’s Data Roaming Order passed in 2011, competitive carriers continue to face significant challenges reaching roaming agreements with the largest carriers. Join this session to hear what options competitive carriers have – on both the policy and business fronts.
CCA Board of Directors Meeting
This session will identify new opportunities for carriers to market video services to the enterprise and consumer. Tier 1 carriers are deploying LTE Broadcast capable networks at a fast pace. IPTV and content is expensive. Are there strategies smaller carriers can leverage for delivering profitable broadcast and VoD services in their markets? This session will focus on alternatives: business models, selling to enterprises, spectrum management, ensuring your networks are ready for the consumer and enterprise video streaming tsunamis.
For business and/or technical reasons, it may be more efficient to operate select services in the cloud, such as: LTE core, OSS, RAN, traffic management, small cells, and others. Moving away from NOC-based infrastructure to cloud-based infrastructure can produce a more efficient operational model for carriers, resulting in OPEX and CAPEX savings.
While positioning ourselves as nationwide providers, rural carriers have the added benefit of local relationships – including customer care teams that are staffed with friends and neighbors, community philanthropic activities, and employees who directly support other local businesses. Join us to hear how operators take full advantage of this unique differentiator. Attendees are encouraged to come with their own ideas to share, as well as questions for the speakers.
Everyone knows the device is king. Consumers want the newest, top-of-the-line models as soon as possible and oftentimes consider the device the most important factor in choosing a wireless provider. To stay in the game, competitive carriers must have access to devices and must understand their customers’ preferences. In this session, panelists will discuss the current mobile device landscape, and what’s ahead in the device roadmaps from multiple OEMs.
Legacy networks vs. new networks. Panelists will explore the different options on how to balance legacy and new networks during the 4G transition. Join the discussion to evaluate outsource hosted managed services vs. buy-build-operate yourself.
Smart devices and applications provide consumers with access to endless possibilities, but they also present threats and challenges to network stability. This session will provide tips and tricks to managing the network, the device and providing a secure customer experience.
Enterprise services are one of the fastest growing new revenue streams for wireless carriers. Attendees will learn about new proven enterprise solutions ready to go in a portfolio of service offerings. Carriers will learn the fundamentals of how to train their sales team and market new enterprise services.
As consumer demand on the network continues to grow, carriers and OEMs are already looking to the next generation of technology for greater efficiencies. To be ahead of the curve, decision makers need to consider not only the business case but the policy implications of moving to 5G, and how the two intersect. Join this dynamic conversation between business actors and policy advocates to discuss next-generation roaming agreements, facilities siting issues and net neutrality regulations, among other topics.
Exhibit Hall Open
Continental Breakfast Begins
Opening Keynote Panel
Coffee with the Experts
Coffee with the Experts gives attendees the opportunity to interact directly with business leaders, policy experts and industry specialists on a variety of topics. These s are highly interactive and informative and are designed to engage all participants. Each table will feature a specific discussion topic, so come grab some breakfast and a cup coffee and sit at a table that most piques your interest. Discussions begin at 9am and attendees will rotate tables every 30 minutes. Enjoying your discussion? Feel free to stay put at one table!