Bus Departs for Community Service Project
Community Service Project with Hands on Atlanta
Join CCA for a special day of volunteering with Hands on Atlanta to help give back to one of the most disadvantaged districts in the city. We will spend the afternoon assembling over 1,000 boxed meals and will deliver them in person to schools, senior citizen homes and other locations in need in the Old Fourth Ward neighborhood. It’s not only a wonderful way to make a difference and give back to the community, but it is also an opportunity to make new friends and industry connections.
Brews and Bingo!
Unleash your competitive spirit at CCA’s first ever “Brews and Bingo” night! Join fellow attendees for a fun evening with the chance to win some great prizes. Beverages and snacks will be provided thanks to our friends at Ericsson. This is one networking event you don’t want to miss!
Exhibit Hall Set-up
FierceWireless Executive Breakfast: Incentive Auction Opportunities and Perils
The 600 MHz broadcast spectrum incentive auction represents a once-in-a-lifetime opportunity for competitive carriers to get access to low-band spectrum for the next generation of mobile broadband services. The FCC’s rules have set aside a market-based reserve of up to 30 MHz of spectrum for competitive carriers to bid on that Verizon and AT&T will be largely unable to bid for. The spectrum is also being licensed on a Partial Economic Area basis, which makes it more attractive to competitive carriers.
However, while those conditions are favorable to competitive carriers, there are still a still a number of concerns competitive carriers face. Will the reserve be large enough to accommodate multiple bidders? How many broadcasters will participate and what can competitive carriers do to encourage their participation? Will competitive carriers be able to raise enough capital to fund spectrum purchases? There is a great deal of opportunity but just as many questions.
Phil Goldstein, Editor, FierceWireless – Moderator
Jeff Blum, SVP and Deputy General Counsel, DISH
Richard Engelman, Director, Spectrum Resources, Sprint Government Affairs
Harold Feld, Senior VP, Public Knowledge
Preston Padden, Executive Director, Expanding Opportunities for Broadcasters Coalition
Steve Sharkey, Chief Engineering and Technology Policy, Federal Regulatory, T-Mobile US
Andrew Seybold Wireless University: Understanding LTE and VoLTE
The U.S. Congress and the FCC are highly focused on broadband as a crucial form of communications—all things broadband. We have wireless, wide-area, local-area, and in-building broadband, and broadband via coax and fiber to the home. Today, wireless wide-area broadband is all about LTE. Voice over LTE (VoLTE) is coming on fast and will enable LTE to become the wireless technology of choice. Wi-Fi and other personal wireless communications tools will be used in conjunction with wide-area broadband and, of course, the Internet is the pipe that will eventually carry all of the traffic to and from the Wireless World.
Find out what is new with LTE and VoLTE, the future of all things broadband, and how the Internet of things will impact wireless broadband going forward. Will LTE replace all of today’s 2G and 3G systems and if so, when? Will 5G inhibit the continued growth of LTE? What does the future hold in the way of partnerships and opportunities in an all-LTE World? All this and more will be discussed during this information-packed session.
Andrew Seybold, CEO and Principal Analyst, Andrew Seybold, Inc
Expo Seminar 1: Wi-Fi THE RIGHT STUFF, how the future began…
UTStarcom’s complete products portfolio enables mobile and fixed network operators and enterprises to build highly efficient and resilient transport, aggregation and access infrastructure for a
range of applications. From fixed to wireless, from access to metro core – UTStarcom delivers a fusion of cutting-edge technologies, highest reliability and innovative network management leveraging Software Defined Network (SDN) concept to build future-proof networks with optimized TCO.
Aman Sehgal, Head of Wi-Fi portfolio and Head of Sales and Business Development (NAM), UTStarcom, Inc.
Expo Seminar 2: A New Wave in Microwave: The Opportunities for Operators to Grow their Networks and Profits Utilizing the Latest Licensed Point-to-Multipoint
The world of wireless has changed. We are no longer constrained by legacy technology to deploy the carrier-grade infrastructure demanded by modern day networks. This seminar provides an overview of the wireless backhaul and enterprise access landscape (macro and small cells), and showcases the latest licenced point-to-multipoint strategies which can transform operator’s coverage, capacity and profits.
Hear from industry leaders on the new nationwide turnkey solutions which provide an unparalleled business case and utilise currently available LMDS spectrum. Also hear from CBNL on their latest market leading licensed point-to-multipoint technology – a carrier-grade platform now deployed for seven of the world’s largest top ten operators.
Jonathan Rand, Chief Financial Officer, Straight Path Communications
Eric Miller, Senior Wireless Strategist, XO Communications
Mark Ashford, VP North America, CBNL
James Childs, Senior Director North America, CBNL
Expo Seminar 3: Small Cells for Rural and Remote Applications
Expo Seminar 4: Navigating NEPA – Process & Trends
A concise overview of the current (National Environmental Policy Act) NEPA process from site initiation through final approval, including current trends in the review process by agencies and tribes, with emphasis on what carrier and turnkey project managers should know and do to smoothly move the process along in a timely manner without getting bogged down in the details.
Steve McFarlin, President, White Buffalo Environmental, Inc.
Expo Seminar 5: Designing a HetNet to Address Coverage, Capacity and Churn
We are on the inflection point in a new era in wireless technology. Today’s networks are more complex than ever before. Wireless operators need to address growing data demands, multi technology solutions, retain customers, and remain profitable in an increasingly competitive landscape. In this seminar we will discuss how using advanced analytics, statistics, big data mining algorithms, next generation RF modeling and automation combine to yield capabilities to address the complexities of today’s wireless networks and help MNOs achieve success today and in the future.
Alberto Rubio, Vice President – Professional Services, ClearSky Technologies – moderator
Jake Kasper, Data Services and Product Development Manager, Cellular One of East Central Illinois
Bobby McAvoy, Executive Vice President and CTO, nTelos Wireless
Expo Seminar 6: “Internet of Things”(IoT) – How to monetize your M2M platform
What we now call the “Internet of Things” (IoT) represents connectivity and opens up new opportunities in the emergency communications segment. Sensors, monitors, beacons, PERS, alarms and more can now be integrated with public safety to augment real-time analysis and decision making. In this session, we will review various aspects to consider when these smart devices are integrated into the wireless environment and how carriers can monetize their M2M.
Kevin Coyne, VP Core Systems Engineering, Intrado
Luncheon Seminar: Nationwide Connectivity: A Reality for All Carriers
Consumers expect their devices to work no matter where they live, work or travel. Good coverage and seamless connectivity make for happy customers, and this is especially important for rural and regional carriers with smaller home network footprints. CCA’s Device Hub, Data Services Hub and Sprint’s commitment to work with smaller competitive carriers provides a real opportunity for network operators to achieve this important goal. Join this session to learn about benefits of the program, how you can get involved and how business solutions like these will increase customer loyalty.
Terry Addington, CEO, MobileNation – moderator
Bradley Blanken, VP, Industry Development, CCA
Aaron Gillespie, Director Operations, Nex-Tech Wireless
Nathan Robson, Senior Director – Marketing, nTelos Wireless
Ryan Sullivan, VP – Product Engineering & Development, Sprint
Partner Session: Don’t Let 2015 be the Year of the Carrier Breach
2014 was the year of massive cyber-attacks by sophisticated hackers stealing personal and financial information of tens of millions of customers, shutting down networks with denial of service attacks, and costing companies like Anthem Blue Cross and Sony millions of customers, and untold $ millions in lawsuits and lost revenue. Even the most advanced technology did not prevent these breaches. Carriers share the same risks of network breaches, namely high customer churn in an ultra-competitive wireless market, severe damage to networks, and expensive remediation costs. However, there is a proven way to defend networks: Join former Navy Cyber Warfare Commander Mike Walls and learn how the US Military successfully blunts types of attacks and what your company can do to be prepared.
Mike Walls, Managing Director, Security Operations and Analysis, EdgeWave, Inc.
Expo Seminar 8: Supercharge customer acquisition with an automated referral marketing solution
Referral marketing is one of the oldest and most well established methods of acquiring new, loyal customers. In fact, Nielsen reports that recommendations from friends is the number one method of building trust and driving purchase behavior, eclipsing other digital and traditional marketing methods. Yet most businesses continue to offer out-dated, manual, unreliable and generally ineffective referral programs. In this session we will examine the factors involved in a successful referral program, as well as current trends in automated referral technology, effective use of social media, and benchmarks for referral success within the telecommunications industry.
Rob Goehring, CEO RewardStream Inc.
Expo Seminar 9: Communications and Video Accessibility Act Roundtable
The 21st Century Communications and Video Accessibility Act of 2010 (CVAA) requires service providers and equipment manufacturers to make efforts to consult annually with individuals with disabilities regarding accessibility features of their services and equipment. Come engage with a panel of experts representing disability groups on ways to improve access to telecommunications services and advanced telecommunications capabilities.
Jeff Bonnell, State Director, Georgia, Hearing Loss Association of America
Julie Kegley, Staff Attorney/Program Director, Georgia Advocacy Office
Jimmy Peterson, Executive Director, GACHI Serving the Deaf and Hard of Hearing
Carolyn Phillips, Program Director and Principal Investigator, Tools for Life, Georgia’s Assistive Technology Act Program
Partner Session: How do you generate new revenue with IOT/M2M, Small Cells & Mobile Apps in 2015?
New technologies have created many new revenue generating opportunities for MNOs. From IOT/M2M enterprise products to enhanced coverage and security for consumers, differentiation with these offerings can increase your customer base, retention rate and bottom line.
Spend an hour with 151 to learn new ways to deploy products and develop new revenue initiatives. Topics will include how to increase data revenue with Connected Home and remote monitoring products, where to add wireless backup units to increase fail-safe coverage and customer satisfaction, and how to bundle apps (BYOD, mobile security) to increase ARPU. Let 151 help you drive new revenue!
Steve Brumer, Partner, 151 Advisors
Jay Rector, Associate Partner, 151 Advisors
Bill Rom, Managing Partner, 151 Advisors
Associate Member Committee Meeting
Tom Daly, Global Group Director Mobile, The Coca-Cola Company
Walter Megura, VP Head of Industry and Society, Ericsson
CCA After Hours Party
The exhibit hall has closed, but the night is still young! Fun awaits at the Hard Rock Cafe just a few short blocks from The Hilton. Don’t miss CCA’s After Hours Party for an evening of music and merriment courtesy of our friends at TNS. Beverages and light hors d’oeuvres will be provided
Steven K. Berry, President & CEO, CCA
Keynote Speakers & Award Presentations
Leading the Industry Forward: A CEO Panel Discussion
Hear first-hand from leading wireless industry CEOs on the business and policy challenges facing competitive carriers today. Where to they see the industry going? How are they adapting to meet increasing consumer demands? What policy issues are currently most important to their company and what can carriers do collectively to successfully address those challenges to better serve their customers? Don’t miss this important conversation to hear directly from carriers of various sizes about the challenges that lie ahead.
Steven K. Berry, President & CEO, CCA – moderator
Marcelo Claure, CEO, Sprint
Rodney Dir, President & COO, nTelos Wireless
Jonathan Foxman, President & CEO, Cellular One
Ron Smith, President & CEO, Bluegrass Cellular
Keynote Remarks by Michael Peeters, CTO, Wireless Division, Alcatel-Lucent.
The Next 5 Years – Hold the Hype, Please
This year’s Mobile World Congress is going to be filled to the brim with stories about the virtues of virtualization, the synergy of small cells, undaunted use of unlicensed spectrum and (drum roll) … 5G. Will these technologies help competitive carriers grow and thrive in the wireless industry – and how?
Keynote Remarks by George Reed, SVP of Solutions and Marketing, Huawei Technologies USA Inc.
Carrier Benefits and Deployment Options for Implementing VoLTE and RCS
Voice over LTE (VoLTE) and Rich Communications Services (RCS) offer numerous performance, monetization and end-user experience benefits for the carrier. HD voice and video, faster call setup times and spectrum refarming are just a few of these benefits. Learn more about these new benefits and capabilities being introduced with VoLTE and RCS as well as the various IMS options available (typical, hosted, virtual) when implementing VoLTE/RCS solutions in your network.
Excellence in Marketing Awards Presentation
This session will discuss innovative ways to capture additional revenue without incremental infrastructure investment. Leverage your existing infrastructure through new service plans and intelligent service charging, such as bundled rate plans and subscriber interaction. Learn ways to improve customer experience and minimize churn.
Frank Danielson, CTO, ClearSky Technologies – moderator
Zechariah Crook, Head of Products & Revenue, Cellular One of NE Arizona
Daniel Ghelman, Head of Mobile Digital Services, Brightstar
Carriers continue to face coverage and capacity challenges, and a number of hosted solutions are available to help solve these issues. Explore how options like Wi-Fi offload, hosted small cells and other solutions can help you remain competitive and help address challenges you currently face or may encounter in the future.
Patrick Kaiser, Director of Wireless Product Management, Huawei Technologies USA
Dhruv Khanna, Head of Mobile Broadband Sales Development, North America, Nokia
Alberto Rubio, VP, Professional Services, ClearSky Technologies, Inc.
Current trends have changed how wireless marketers view their world. Top-selling soft drink company Coca-Cola, based in Atlanta, will share how it addresses and even creates some of these trends. Geo Advertising will help translate how wireless carriers can use the latest trends to target niche markets, Hispanic markets, competitive areas and more.
Colleen Wright, Assistant General Manager, Cellular One of East Central Illinois – moderator
Craig Kirkland, Mobile Strategy and Planning, The Coca-Cola Company
Georgia Lacy, Founder, Geo Advertising and Marketing
The Energy and Commerce Committee of the U.S. House of Representatives began collecting information last year in advance of its plans to revamp the Communications Act. Now that a new Congress has been elected and is back to work, come and hear stakeholders’ plans and concerns as policymakers move forward with the #CommActUpdate.
Tim Donovan, VP of Legislative Affairs, CCA – moderator
Christopher Lewis, VP for Government Affairs, Public Knowledge
Alyssa Gowens Betz, Senior Director, TwinLogic Strategies
Greg Whiteaker, Principal, HERMAN & WHITEAKER, LLC
Exhibit Hall Open – Lunch is Served
This session will “cover” the necessary steps for a CDMA carrier to transition to LTE. Join industry experts to discuss SIM card management, joining GSMA, roaming options as they evolve to LTE and more. Speakers will address these underlying components from all areas of the transition.
Paul Anuszkiewicz, CEO, Caten McGuire
Justin Brewster, Dept. Mgr. Wireless Infrastructure, Pioneer Cellular
Quan Choi, Senior Manager of Product Strategy, U.S. Cellular
Lini Karmarkar, Product Manager, Interop Technologies
LTE Advanced is not just around the corner; it is here! This major enhancement to existing LTE technologies should have carriers thinking about these technologies to address the exponential growth in data usage. Come to this session to understand how key components of LTE Advanced, such as Advanced MIMO and carrier aggregation, will influence your future network requirements.
Scott Robinson, Managing Partner/President, 4G Unwired – moderator
Rafael Andrade, Regional Technical Manager, JDSU
Rajeev Chopra, Wireless CTO – North America Sales, Alcatel-Lucent
Andy Germano, VP, Small Cell Forum
Consumers already are able to connect their mobile devices to their cars, control the temperature of their homes with smart home systems, and keep track of their health and fitness habits with wearables – and these are only the beginning. The capabilities of the device are rapidly expanding to include innumerous connections to your car, home and self. Join this session to learn about the connected living ecosystem that is dominating today’s technology trends and get a glimpse of what is to come in the future.
Michael Kennedy, Director, Business Development, Carolina West Wireless – moderator
Mohamed Nasser, Director of M2M Product, Platforms & Marketing – Emerging Solutions Group, Sprint
Jonathan Walter, Senior Account Executive, GetWireless
Scott Wiley, SVP of Marketing and Product Management, Numerex
Carriers must provide robust nationwide connectivity to their consumers to stay in the game, and rural and regional carriers must have sound partnerships to achieve this critical goal. Since the FCC’s Data Roaming Order passed in 2011, competitive carriers continue to face significant challenges reaching roaming agreements with the largest carriers. Join this session to hear what options competitive carriers have – on both the policy and business fronts.
Dan Meyer, Editor-in-Chief, RCR Wireless News
Bryan Burns, Head of Mobility Products, TNS
Heather Stacey, Director, Business Development & Roaming Partner Management, T-Mobile US, Inc.
CCA Board of Directors Meeting
This session will identify new opportunities for carriers to market video services to the enterprise and consumer. Tier 1 carriers are deploying LTE Broadcast capable networks at a fast pace. IPTV and content is expensive. Are there strategies smaller carriers can leverage for delivering profitable broadcast and VoD services in their markets? This session will focus on alternatives: business models, selling to enterprises, spectrum management, ensuring your networks are ready for the consumer and enterprise video streaming tsunamis.
Edward Behan, VP of Media Platforms, Globecomm
William Loureiro, Head of LTE Broadcast System Integration Services, Ericsson
For business and/or technical reasons, it may be more efficient to operate select services in the cloud, such as: LTE core, OSS, RAN, traffic management, small cells, and others. Moving away from NOC-based infrastructure to cloud-based infrastructure can produce a more efficient operational model for carriers, resulting in OPEX and CAPEX savings.
Sudir Anand, CTO, Rapid Wireless Communications
Sandro Tavares, Head of Marketing for Mobile Core, Nokia
Josh Wigginton, Staff VP, Product Management, Interop Technologies
While positioning ourselves as nationwide providers, rural carriers have the added benefit of local relationships – including customer care teams that are staffed with friends and neighbors, community philanthropic activities, and employees who directly support other local businesses. Join us to hear how operators take full advantage of this unique differentiator. Attendees are encouraged to come with their own ideas to share, as well as questions for the speakers.
Corrina Hudsonpillar, Marketing/PR Supervisor, Nex-Tech Wireless – moderator
Nicole Edgington, Commercial Director, Smith Bagley Inc., dba Cellular One of Northeast Arizona
Nathan Robson, Senior Director – Marketing, nTelos Wireless
Everyone knows the device is king. Consumers want the newest, top-of-the-line models as soon as possible and oftentimes consider the device the most important factor in choosing a wireless provider. To stay in the game, competitive carriers must have access to devices and must understand their customers’ preferences. In this session, panelists will discuss the current mobile device landscape, and what’s ahead in the device roadmaps from multiple OEMs.
Maggie Reardon, Senior Writer, CNET – moderator
Steve Barker, Senior VP, Distribution Services, Brightstar US & Canada
Mary Alice Bomar, Director of Product Planning, nTelos Wireless
Bill Bernhart, VP of Sales, CDMA, Quality One Wireless
Rayford Higginbotham, VP & Managing Director, Growth Markets – North America, ALCATEL ONETOUCH
Legacy networks vs. new networks. Panelists will explore the different options on how to balance legacy and new networks during the 4G transition. Join the discussion to evaluate outsource hosted managed services vs. buy-build-operate yourself.
Jessica Firestone, CEO and President, Tempest Telecom Solutions, LLC
Amit Patel, CTO and Technical Sales Director, Alcatel-Lucent
Ray Sabourin, Services Engagement Manager, Nokia
Smart devices and applications provide consumers with access to endless possibilities, but they also present threats and challenges to network stability. This session will provide tips and tricks to managing the network, the device and providing a secure customer experience.
Howard Sears, VP of Sales, Tecore Networks – moderator
Armond Dawson, Director of Business Development, SecurityCoverage
Basheer Nasir Ahmed, Head of IP & Security Solutions – North America, Nokia
Enterprise services are one of the fastest growing new revenue streams for wireless carriers. Attendees will learn about new proven enterprise solutions ready to go in a portfolio of service offerings. Carriers will learn the fundamentals of how to train their sales team and market new enterprise services.
Joe Slatter, Founder & Principal, Better Practice – moderator
Eric Fremont, Executive Vice President and COO, Dante
Rich Sheridan, Director of Industry Solutions, Oracle
As consumer demand on the network continues to grow, carriers and OEMs are already looking to the next generation of technology for greater efficiencies. To be ahead of the curve, decision makers need to consider not only the business case but the policy implications of moving to 5G, and how the two intersect. Join this dynamic conversation between business actors and policy advocates to discuss next-generation roaming agreements, facilities siting issues and net neutrality regulations, among other topics.
Iain Gillott, Founder and President, iGR – moderator
James Barker, Partner, Latham & Watkins LLP
Bruce Gustafson,VP Government and Industry Affairs, Ericsson North America
Andrew Morentz, Senior Consultant, Telecommunications Law Professionals PLLC
Tom Peters, Senior Advisor, Hogan Lovells
James Schlichting, Senior Deputy Bureau Chief, FCC
Taste of Atlanta Reception (Exhibit Hall)
This is your chance to sample some of Atlanta’s signature cuisine – right in the exhibit hall! Stop by each of the food stations to sample some of the South’s best bites while networking with colleagues and checking out the latest technologies from the exhibitors. Make sure you stick around for the Passport to Prizes drawing too!
Continental Breakfast Begins
The Evolution of Mobile
Consumers’ use of mobile service is higher than ever, and it’s not just business as usual anymore. Companies have had to adapt and develop mCommerce strategies to stay in the game. Join this session to hear about the impact of mobile on various industries including retail, news, and more.
Douglas Grinspan, Associate Publisher, WIRED
Cameron Clayton, President Digital Group, The Weather Company
Matt Jones, General Manager, Mobile, The Home Depot
Rajin Persaud, VP of Next Generation Business & Product Strategy, CNN
Tom Newdome, Engineering Director, SouthernLINC
Coffee with the Experts
Coffee with the Experts gives attendees the opportunity to interact directly with business leaders, policy experts and industry specialists on a variety of topics. The session is highly interactive and informative and is designed to engage all participants. Each roundtable will feature a specific discussion topic, so come grab a cup coffee and sit at a table that most piques your interest. Discussions begin at 9:30am and attendees will rotate tables every 30 minutes. Enjoying your discussion? Feel free to stay put at one table! Stay tuned for the list of experts for each topic!
Topics and moderators include:
CommAct Update – Tim Donovan, VP, Legislative Affairs, CCA
Cybersecurity – Mike Walls, Managing Director, Security Operations and Analysis, EdgeWave, Inc.
M2M – Abraham Levine, COO, VisTracks, Inc.
Small Cells – Paul Senior, CTO and co-founder of Airspan Networks and Andy Germano, Vice President, The Small Cell Forum
Spectrum Economics – Dr. Giulia McHenry, Senior Associate, The Brattle Group; Tom Peters, Senior Advisor, Hogan Lovells; Trey Hanbury, Partner, Hogan Lovells
Universal Service Fund – Matthew Brill, Partner, Latham & Watkins LLP
FirstNet – Andrew Seybold, CEO and Principal Analyst, Andrew Seybold, Inc.
Going Beyond VoLTE – Ryan Salm, Director of Business Development, Mavenir Systems
Digital Marketing – Lauren Zarzour, Account Strategy Supervisor, Vert
Mobile Care in Wireless Retail – Mark VanderHeyden, President, MCE Systems Ltd.